From my early years in Nashville and
Atlanta, to San Francisco, and all the
way to the Hawaiian islands, my
passion for creativity and adventure
have made life an amazing journey.
I've been lucky enough to have spent
the past two decades in the advertising
business, creating award-winning work
in broadcast, advertising, and design.
So go ahead and learn more about
Payne... I promise it won't hurt.
Direct Mail Postcard for Drive Guide Magazine. This campaign was
created to emphasize to local businesses why it's so important to advertise, especially in a tourism market where visitors don't know
they even exist. To strengthen the call to action, these also included
a special offer for one month of free advertising in the magazine.
Poster for comedy
play produced
by Maui OnStage.
Spread ad for Kukui Grove Shopping Center. This ad was created to run specifically in a teen magazine with the purpose of positioning the shopping center as the coolest social gathering place on the island.
Alternative media campaign for OMaui.com (a surf forecast website).
Posters and signs of various sizes were strategically distributed around
the island at popular surf spots. Signs were set up so that the hands pointed out to the surf breaks, creating awareness that OMaui.com
could inform surfers of the surf conditions specific to Maui.
Allan Payne
808-280-6530
allan_payneadvertising.com
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Hawaiian Assets Brochure for Waikoloa Marriott (previously Outrigger). A walking tour guide to
feature the Hawaiian cultural items that were located around the resort property. The large letters
that appear on each of the right-hand pages throughout the book spell out the word "treasures".
Due to the popularity of the cultural walking tour
and the Hawaiian Assets Brochure, I also
designed matching pillow cards (one for each day of the week) to suport the program. This was a
very effective way of reminding guests daily
about the resort's unique cultural experience.
Drive Guide Magazine Media Kit.
Rate cards for each island are
contained by two capacity flaps that
fold over and are hand stitched,
revealing the letters of the
word "aloha" in the pattern created
by the string. This is one of
those pieces you need to see the
real thing to get the full experience.
Princeville Restaurant Menu. Made from
handmade papers, coconut, taro leaves,
and other natural materials. Individual
pages of the menu could be printed
in-house, making it easy to revise the
menu without incurring high print costs.
Popular with guests, the staff had trouble
keeping people from taking them home.
Princeville at Hanalei Sales Kit.
Numerous pages with capacity
pocket containing three individual
brochures highlighting both golf
courses and spa. We developed
a unique varnish technique that
worked on uncoated paper, which
created a nice subtle pattern on
the outside cover. This is another
design that you need to see the
real piece to get the full impact.
Logo (series) for Lanai Adventures.
On the island of Lanai, they sell eco tours
for numerous outdoor activities.
I created a master logo for the company,
with an additional set of logo identities to
represent their most popular activities.
They were to be primarily used for
business cards and apparel (hats, etc.)
MOI Corporate ID Package.
MOI is a Maui company that
encompasses three companies:
M aui Sound Systems
O hana Security
I sland Electric Maui
They sell high-end home theater
systems, security systems, and
electrical installation to upscale homeowners in Wailea, Maui.
In Hawaii, Moi is a fish that was
reserved purely for Hawaiian
royalty. In fact, anyone other than
royalty caught eating Moi would
be executed. So, with this
design, I blended a digital feel
(appropriate for their business)
with a subtle shape of a Moi fish's
head (and air bubbles). This needed to be abstract enough to create name recognition without confusing the consumer about the kind of company they were.
'Ohina is an annual event that showcases the best short films produced in Hawaii. Here are some of the television spots and trailer campaigns created in 2010 and 2011 to promote the show. Being such a large body of work, we've given it it's own category.
EXPERIENCE
Art Director (Independent)
Nashville, Atlanta, San Francisco 9/92-1/98
Agencies Include: Butler Shine & Stern, BBDO, Turner Advertising, McCann Erikson, Citron Haligman Bedecarre, Hodskins Simone & Searls
Client Include: Coca-Cola, Apple Computer, Motorola, Marin County Homeless, Sci-Fi Channel, TuTu Tango, Zenith, Wyse, Foundation Health, WSIX Radio,
Atlanta Area Museums
Illustrator (Independent)
Nashville, Atlanta, San Fran, Hawaii 2/90-4/98
I spent many years illustrating close to 100 cartoon maps of towns all across the country. This was a side job I did in addition to my normal advertising work.
President/Creative Director
Payne Advertising • Honolulu, HI 4/98-4/00 • 1/10-Current
Clients include: Redline Rafting Co., Maui Epileptic Foundation, 'Ohina Short Film Showcase, Hawaii Convention Center, Robert Trent Jones Jr., The Mauian Hotel, American Heritage Homes, Hale Kau Kau
Executive Creative Director
Harris Agency • Honolulu, HI 1/08-01/10
Clients include: Burger King, KFC, Hilo Hattie,
go! Airlines, Pacific Light Net, Umeke Market, Wet'N'Wild (Hawaiian Waters Adventure Park),
KTA SuperStores, Cirque Polynesia
Creative Director
Gilbert & Associates • Kahului, HI 4/00-12/07
Clients include: Princeville at Hanalei, Oceanic Time Warner, Outrigger Wailea Resort, Waikoloa Marriott, Kaanapali Beach Hotel, The Shops at Wailea, Mama's Fish House, OMaui.com, Honolulu Publishing Co., Kaheawa Wind Farm, AT&T Wireless, A&B Properties, Maui Bus, Castle & Cooke, Hawaii Grower Products,
Kupanaha Magic Show, Kukui Grove Shopping Center
EDUCATION
Portfolio Center • Atlanta, GA
Art Direction Graduate 1994
University of Tennessee, Knoxville
Major: Graphic Design
NATIONAL ADDYS
2007
Category: Non-Traditional Advertising
OMaui.com - "We Knew That"
2005
Category: Specialty Advertising
Waikoloa Marriott - Hawaiian Assets Pillow Cards
Category: Newspaper Advertising (Single)
Allens Plumbing - "We Could've Done That"
2004
Category: Travel & Tourism Collateral
Waikoloa Marriott - Hawaiian Assets Brochure
Category: Brochure
2003
Category: Advertising For The Arts - Poster
Maui OnStage - "All In The Timing"
2002
Outrigger Wailea - Hawaiian Assets Brochure
PELES (REGIONAL ADDYS)
2011
Category: Single Media Campaign
'Ohina Short Film Showcase
2009
Category: Television Campaign (Under $25,000)
Burger King Hawaii "Spam - Only In Hawaii"
Category: Television Single (Under $25,000)
Burger King Hawaii - "Hula Girls in Texas"
Category: Music Composition (Music Only)
Wet'N'Wild Hawaii - "Water Park Beat"
2008
Category: Magazine Advertising (Spread)
Kukui Grove Shopping Center - "The Place 2 Be"
Category: Outdoor Advertising
2006
Category: Newspaper Campaign
Hawaii Grower Products - "Edge of Horticulture"
Category: Consumer/Trade Pub. - Campaign
Category: Consumer/Trade Pub. - Single
Hawaii Grower Products - "Carrots"
*Full list of awards, including all Pele Awards of Excellence available upon request.
HAWAII'S 5-0
(AIGA'S TOP 50 DESIGNS IN HAWAII)
MOI: Corporate ID Package
©Payne Advertising.
